Rockwell Automation appoints NZ country manager

Rockwell Automation has announced the appointment of Nigel Williams to the role of country manager for New Zealand.

Williams will be based in Auckland and responsible for all NZ sales activities. He will provide leadership in the development and execution of strategy for New Zealand, in alignment with the ANZ regional strategy, in order to achieve the sales target.

With more than 25 years’ experience in the industrial automation industry, Williams is well placed to manage and grow the New Zealand business. Prior to this role, he spent 10 years at Siemens, predominantly in the food and beverage sector. He has also worked in channel management roles and the building technology area of the business.

Williams is not entirely new to the company, having held various sales and sales management roles between 1992 and 2004, including national sales manager.

“It’s great to be back working with Rockwell Automation again. The company has made a longstanding commitment to the New Zealand market in terms of service and support and longevity. I’m proud of that commitment and excited by their clear vision to help customers be more productive and optimise their enterprise,” he said.

Williams will work with the company’s distributor, NHP Electrical Engineering, in the execution of the company’s sales strategy. He will also play an active role in the coaching and development of the sales team to meet their individual goals.

“I’m looking forward to working with our dedicated and talented team and enhancing the relationship with our distributor, NHP Electrical Engineering. Through this relationship, we are well placed to meet our customers’ automation requirements,” said Williams.

David Hegarty, regional director of Rockwell Automation South Pacific, congratulated Nigel on his new appointment saying, “It’s a real pleasure to announce Nigel as our New Zealand country manager. He is ideally placed to lead and grow our business in New Zealand over the coming years.”