Lapp sets up Australian subsidiary

Lapp Group, a supplier of cable and connector systems, and integrated electrical and automation engineering solutions, has established a subsidiary in Australia to meet growing demand.

Headquartered in new 3100 m² premises at Eastern Creek, Sydney, Lapp Australia will meet national demand for technologies used in future-focused areas such as automation, robotics, energy management, data distribution and intelligent manufacturing, buildings, infrastructure and process engineering.

Lapp Australia General Manager Simon Pullinger said the new facility — opened on 1 February — will bring new levels of service and choice to the Australian market, offering strong inventory of over 1000 product lines onshore as well as direct access to more than 40,000 standard items from Lapp’s global ranges.

The company is offering a one-stop shop for integrated, efficient and reliable systems that conform to Australian, European and American compliance and quality standards, said Pullinger. In addition to major Lapp brands of product — such as OLFLEX, UNITRONIC, HITRONIC, SKINTOP, SILVIN, EPIC, FLEXIMARK and ETHERLINE — Lapp Australia will focus strongly on total solutions incorporating compatible components from the one source.

“This integrated approach will save customers time and money when assembling optimum solutions to their particular needs, while ensuring proven reliability in service,” said Pullinger.

“The family-owned Lapp organisation is renowned globally for its levels of quality, innovation and for its commitment to ethical values and service, qualities which it will bring to key Australian markets,” said Pullinger. These include: manufacturing and plant engineering, including automation and robotics and process engineering systems; electrical engineering systems and energy systems, including wind and solar green energy; machine building and machine tools; food and beverage; automotive, rail and mobility systems; intelligent buildings and infrastructure; resources industry, including mining and oil and gas process engineering.

Lapp Australia will work in close cooperation with its established key local Lapp distribution partner, Treotham Automation, which brings local expertise to its specialised markets. Lapp Australia will also extend its strong association with ECS New Zealand, a family-owned business, which has been a Lapp distributor for more than 30 years.

ECS Investments is a 50% shareholder in the new Lapp Australia business, with the remaining 50% owned by Lapp Holding Asia. The existing online Lapp Express website, meanwhile, will continue to expand in both countries, complementing the new strengths delivered by Lapp Australia.

Pullinger said Lapp’s investment in a new full subsidiary in Australia is a strong vote of confidence in local industry as it increasingly moves into the global industrial automation market, which is expected to grow to AU$460 bn by 2024 (according to Transparency Market Research, Sep 2017).

“Lapp has delivered its resources, expertise and German top-quality standards to Australia at a time in the country’s industrial development when such support is most needed to prepare diverse industries for a future in which they will use technology to compete cost-efficiently.

Pullinger said the new Eastern Creek facility provides a strong base for engineering, technical and product support staff, operating in a technology and distribution environment modelled on Lapp’s global facilities supplying more than 100 countries worldwide. Lapp Australia’s locally available stock, compatible products and systems, and quick order turnaround times are designed to streamline the specifier’s job and to deliver optimum on-time results with ongoing reliability.

The Australian HQ of Lapp at Eastern Creek in Sydney. (L to R) Rod Calderon – Marketing & Office Manager; Indy Saggu – Customer Service Executive; Simon Pullinger Lapp Australia General Manager Simon Pullinger; and Michael De Leon – Warehouse Supervisor.