LED video displays dominate Qld mall

Enormous curved LED video displays suspended from the ceiling in Queensland’s biggest mall — Pacific Fair on the Gold Coast — are part of a $670 million renovation that began in 2014.

The newly refurbished mall features around 420 stores covering more than 1.6 million square feet, a place where visitors will now also experience the largest curved LED displays purported to have ever been installed in Australia.

The NanoCurve LED video displays by NanoLumens appear to float above shoppers, and they offer a bright and dynamic consumer engagement solution. Three single-sided 5MM NanoCurve displays, measuring 3 m wide and 5.2 m tall, as well as a 6MM double-sided NanoCurve, measuring 3.2 m wide and 5.4 m high, which was built with a wave shape running through the display, were installed by AV systems integrator Digi Corporate.

Design challenges

The NanoLumens displays were recommended by Digital Place Solutions (DPS), and co-founder Stephen Rubie said the format and shape of the displays were considered the biggest challenges when designing for the refurbishment.

“The atrium is large, with a combination of circular and triangular openings and a skylight above,” said Rubie. “To provide a relevant display in the space required a circular array of curved displays to meet the aesthetic objectives of the mall, while aligning the advertising faces with the main pedestrian traffic corridors. This had to be achieved while maintaining standard portrait media format dimensions.”

The design criteria also required the displays to be thin and light. The atrium space is open with a lightly supported glass roof structure so the displays had to continue this design theme, while delivering high-impact visuals.

Curved solution

The NanoLumens displays were considered the best solution at a resolution fine enough for close viewing from the upper levels of the atrium.

“The NanoLumens 5MM NanoCurve was ideal for the application — fine pitch, perfect curve and super-wide viewing angles across multiple levels of the mall,” said Rubie.

“With a depth of just over four inches, the NanoLumens displays allowed the designers to complement the display with a lighting feature on the inside of the array, creating a chandelier effect.”

He said the NanoLumens displays at Pacific Fair mark the first time that LED displays of this size have ever been deployed together in Australia, enhancing the space “in a way that no other piece of architecture or technology could”.

Image courtesy of NanoLumens